“Go Further”
Atmos Rewards
Great travel doesn’t live on the surface. It lies beyond the photo ops. Past the lines. And outside the four walls of your hotel.
To launch Atmos Rewards, the all new global rewards program by Alaska and Hawaiian Airlines, we set out to show just how far you can go with the only loyalty program that takes you further.
ACD Copy and Project Lead w/ Laurel Lunsford
But wait—we didn’t just go to Tokyo, Sydney, and Rome to launch a rewards program. We launched a family of credit cards too.
Agency ……………………………….. Mekanism
ACD Art ………………………………. Laurel Lunsford
CD …………………………………………. Max Eastman
Director ………………………………. Ben Dean / Magna
“Travel Math”
Alaska Airlines
The all new Alaska Airlines Credit Card makes it easy to justify every purchase. No matter what it is.
ACD Copy and Project Lead w/ Al Xiang
Agency ………………………………… Mekanism
Senior Art …………………………… Al Xiang
CD …………………………………………. Max Eastman
Director ………………………………. Alessandro De Leo / Birth
“A Tale of Gold”
Kraken Rum
A new gold spiced rum has emerged from the darkest depths of the Kraken’s keep—and it takes no prisoners.
ACD Copy and Project Lead w/ Andreas Aristides
Agency ………………………………… Mekanism
ACD Art …………………………..….. Andreas Aristides
GCD ……………………………………… Matt Wakeman
Director ………………………………. Rich Lee / Moirai Films
“For The Love of Prevention”
PEMCO Insurance
We’ve all seen it before. Insurance providers who take pride in being there for their customers only after disaster strikes. But when you’re as passionate about protecting your members as we are, you want to be there before things go wrong to help make sure things go right. So what do you do when you’re passionately in love with something? You sing about it. Or better yet, rock out to a spirited reimagining of Joan Jett & The Blackhearts “I Love Rock ‘n’ Roll.”
ACD Copy and Project Lead w/ Al Xiang
Agency ………………………………… Mekanism
Senior Art …………………………… Al Xiang
CD ……………………………………….… Ali Sooudi
Director ………………………………. Cameron Harris / Gravy Films
“Latte”
Charles Schwab
Carl’s going to be left with a bitter taste in his mouth after this one.
ACD Copy and Project Lead w/ Andreas Aristides
“Recording Studio”
Charles Schwab
The band breaks up with Carl.
ACD Copy and Project Lead w/ Andreas Aristides
Agency ………………………………… Mekanism
ACD Art …………………………….…. Andreas Aristides
GCD ………………………………………. Chip Waters
Directors ……………………………… Lalou & Joaquin / Chelsea
“Ripe For The Moment”
Contadina
When the moment’s ripe, will you be ready?
As a copywriter, I concepted, designed and art directed the pitch-winning campaign and design system that went straight into production
Agency ………………………………… Mekanism
Partner ………………………….….…. Andreas Aristides
GCD ………………………………………. Chip Waters
Photographer …………………… Alex Lau
“Border Fútbol”
El Pollo Loco
As the world gathered in Russia for the 2018 World Cup, we headed down to the U.S. - Mexico border to play a game of our own.
Agency ………………………………… ViTRO
Copywriters ……………………….. Neil Shaak & Daniel Azneer
Art Directors ……………………… Alfonso Ruiz & Katherine Stewart
CD ……………………………………….…. Joel Guidry
ECD ……………………………………….. Jake & Victor Camozzi
Communication Arts | Digital Advertising
District 10 ADDYs | Silver
Austin ADDYs | Gold
“Some Fires”
El Pollo Loco
Just like El Pollo Loco, America was founded by immigrants. But with anti-immigrant rhetoric mounting in the United States, we thought it was finally time to take a stance in the face of hate.
This was a proactive project I developed and wrote, with Guicho Flores bringing it to life in the edit.
Agency ………………………………… ViTRO
Editor …………………………….…….. Guicho Flores
“Neighborhood of Lights”
El Pollo Loco
¡Feliz Navidad!
Copywriter and Project Lead w/ Leeah Emerson
Agency ………………………………… ViTRO
Art Director ……………………….. Leeah Emerson
CD ……………………………………….…. Joel Guidry
ECD ……………………………………….. Jake & Victor Camozzi
Director ……………………………….. Zak Emerson
“Pollo Passion”
El Pollo Loco
At El Pollo Loco, we don’t just make chicken. We make pollo.
Copywriter and Project Lead w/ Alfonso Ruiz
Agency ………………………………… ViTRO
Art Director ……………………….. Alfonso Ruiz
CD ……………………………………….…. Joel Guidry
ECD ……………………………………….. Jake & Victor Camozzi
Director ……………………………….. David Gelb
“Family Choice Dinner”
El Pollo Loco
When given a choice, choose the choice that gives you choices.
Copywriter and Project Lead w/ Alfonso Ruiz
Agency ………………………………… ViTRO
Art Director ……………………….. Alfonso Ruiz
CD ……………………………………….…. Joel Guidry
ECD ……………………………………….. Jake & Victor Camozzi
Director ……………………………….. David Gelb
“Out-of-home”
El Pollo Loco
Copywriter and Project Lead w/ Leeah Emerson
Agency ………………………………… ViTRO
Art Director ……………………….. Leeah Emerson
Netflix + Cupcake Vineyards
“Love is Wine”
How do you get fans of the most talked about reality series to talk about your product? You give them something to talk about.
Working with Cupcake Vineyards and Netflix, we created a limited-edition, golden bottle of Cupcake Chardonnay to pair with Love Is Blind's iconic Golden Goblets. We then tapped some of the most loved and notorious Love is Blind alumni to head back into the pods to meet their perfect pairing. We filmed multiple teasers to perfectly mimic the show’s look and feel, down to every last detail, which had fans buzzing with speculation. But this time, instead of asking, "Is love truly blind?" we asked "Is love truly...wine?”
ACD Copywriter and Project Lead w/ Ali Sooudi
Pre-Teaser
Teaser
Trailer
Agency ………………………………… Mekanism
Designer …………………………….. Arielle Sunshine
CD ……………………………………….… Ali Sooudi
Director ………………………………. Alexandra Gavillet
Photographer ………………….. Stephen Lewis